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Clueless At Cleaning | Cleaning Trends & Data for 2020

Clueless At Cleaning | Cleaning Trends & Data for 2020

House cleaning never ends, but sometimes it begins. We’ve all encountered a grotty bathtub, toilet, or microwave, and it can be hard where to start. Or how to start. That’s where trusted Google comes in.

For this datapiece we have scoured (pun intended) the Internet for the most Googled “how to clean a [x]” phrases. The result? We really are a nation of clueless cleaners. 

But there are also surprising results, that when taken together, illuminate how we think as a society, and how our cleaning habits have changed overtime. Read on…  

The things British people are most clueless at cleaning:

A table with the cleaning data

The lowest searches for cleaning items 

Shock findings:

  • People are more concerned about cleaning their laptops than their carpets. This may be because computers are delicate and expensive, and different parts need to be cleaned in different ways to avoid damage. It could also be down to the fact that more people are working from home.

  • More people care about cleaning their Playstation 4 than their fridges, kitchens, and radiators combined.

  • British people seem more concerned with the cleanliness of their LED or smartscreen TVs, than they do with the patio.

  • Where are all the Xbox One cleaners? At a poxy 170 to 6, 830, it’s easy to know the Playstation 4 is a more popular console, but is the Xbox One just easier to clean?

  • Most Brits seem keen to avoid chemicals as they do the cleaning. With a majority of the searches for oven cleaning referring to bicarbonate soda or anything “without chemicals”.

  • Likewise, most people wanted to know if a microwave could be cleaned with just lemon juice.

  • Most Brits seem to think the time to clean a mattress is when it is significantly covered with urine and sweat stains. 

The Top Results:

The top five things that Brits are the most clueless at cleaning


We began by collating a list of household items that people regularly clean. We did this by simply visiting Google and typing in “how to clean a [x]” using each letter of the alphabet as we went. Google then returned a handful of household items starting with each letter, indicating high search traffic for these items. 

We then used this list to find the average monthly searches for these individual items by searching for phrases that included queries on how to clean them. We used a dataset called Ahrefs* to find the UK search data.


*Ahrefs data collective and figures representative of August 3, 2020. 

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